Conscious Consumer

Being conscious about what we consume is definitely a trend of the 21st century. Many of us believe to be conscious consumers but not seldom do we get fooled by false labels and out-dated ideas.  Who hasn’t felt better before when refusing to buy something “Made in China” and went for something “Made in Italy” instead going home with a good feeling?
Conscious consumerism is a very complex subject reaching from the food we eat to the news we read every day. It’s also a difficult subject because information is not easy available or free of cost. Supply chains in our globalised world are complicated and access to information on production methods is in some cases denied.

One of my favourite quotes on the problems of this world comes from Naomi Klein:

“No misery is to great to be turned into a profit making opportunity.”

Being conscious about our personal consumption from the air we breath to the information we get every day is an important step to get to know the miseries of this world and start removing the causes.

At Your Green City I want to address various topics under the category “Conscious Consumer”. The first part are the products we buy every day and have direct contact with. The food we eat and cook, the trash we accumulate and could refuse instead and the beauty products we are supposed to depend on. Furthermore I want to talk about the objects that shape our future, the technology that is supposed to produce enough energy for all our needs, assure our clean water supply and produce enough food for every one of the billions of inhabitants of the planet (animals are starving already it’s not only humans who are facing new challenges).

Even though this is not a fashion blog I will be addressing fashion topics and research ways to reduce the impact fashion has on our planet and the impact is huge. How can we be satisfied with a sustainable wardrobe and leave fast fashion behind for a better future?

Addressing only five topics seems already enough but I don’t want to stop there. Conscious consumers are dependent on the industries that provide us with our products. I enjoy talking to entrepreneurs that innovate in the areas of green design, renewable technology and find ways to clean up the mess we created. People, who go out into the world and create opportunities for people in need and generate happiness and not only profits for everyone included in the supply chain, are examples of how the world can work for all of us.

The creation of a community of like-minded individuals who work hard for a sustainable planet, who are willing to question the past but also learn from it, who get inspired without boundaries and are willing to learn from their mistakes is what Your Green City would love to be part of.